Our vision has forever encompassed being able to make a measurable impact through what we do. We are thrilled to announce as of 2024 that we will give 1% of total sales to conservation organizations that hold the same values as us.

Our goal as an organization is to continuously improve wild trout populations and the lands that support them. Every purchase made through Fish Wild contributes to the future of fly fishing. We are on a mission to continue to grow our brand so that we can make a major impact and fuel conservation projects.

In order to make an impact, it should be measured. So we have set a goal to donate $50,000 to conservation by the end of 2028. Additionally, we know there are other ways to make a positive change in the fly fishing world so we are working to plan and execute multiple conservation projects in partnership with other businesses and non-profits with a goal of completing our first event in early 2025.