WE ARE FISH WILD
In 2021, Our founder and lifelong fisherman Chris cast his line into uncharted waters—not on a remote stream, but into creating something he'd always wanted to see exist. What started as a simple desire to create apparel that truly understood the fly angler's passion became something much deeper: a community united by wild trout and wild places.
Chris couldn't find clothing that truly spoke to fly anglers the way they deserved. He envisioned designs born from real on-the-water experiences, apparel that anglers could wear with pride anywhere, anytime, whether they were casting at dawn or grabbing a beer with friends after a day on the stream.
But Fish Wild became more than just a clothing brand. It became a rallying point for anglers who understand that chasing wild fish means protecting wild places. That's why we commit 1% of all sales to conservation efforts—because preserving the lands and waters we love isn't just good business, it's our responsibility.
Every design tells a story from the water. Every piece of apparel connects you to a community that gets it. Family-owned and operated, Fish Wild is fueled by an unwavering love for wild trout and the untamed places they call home.
We're not just making clothes for fly anglers—we're building a community for those who chase the wild.
Our Mission
To conserve wild trout populations and habitat through fly fishing apparel.
Beyond the Stream
We always want to be on the water but we know that’s not possible. That’s why we designed a versatile lifestyle apparel brand that allows you to go beyond the stream. The reality is, most of our gear is not high tech performance apparel, and that’s a benefit to anglers. You don’t always need overly technical clothing when you are fishing. Breathable, flexible, and durable apparel is the perfect solution for anglers that are moving from stream to bar.
Embodying Fly Fishing Values
The Fish Wild vision encompasses vast goals that contribute to the ethical continuation of the fly fishing lifestyle. We want to leave a lasting positive foot print on the sport. The reality is that we are a young brand. As we continue to grow we plan to invest in the future of fly fishing through conservation projects and organizations that make a lasting difference on the eco-systems where we recreate and enjoy.